Brownred is an independent consultancy firm founded by Alex Schmeets in 2011. 

Alex Schmeets is an experienced business development - & people manager with solid technical background and international account- & people management skills. Alex has more than 20 years of experience in international business, almost half of which in the international consulting and engineering industry.

From 2006 -2010 Alex held various management positions with ARCADIS NV, a Euronext listed company. Being Global Account Manager from 2006 – 2008 Alex formed and lead global account teams, he successfully set up and implemented global account plans, resulting in significant increase of global revenues from selected client group.

Before joining ARCADIS, from 2000-2005 Alex was Corporate Business Development Manager with Tebodin, a Consultancy & Engineering company of Royal BAM Group nv. In this position he established and maintained a vast network of multinational client relations in Central- and East European market sectors, resulting in successful tenders for industrial and real estate projects.

From 1994-1999 he coordinated sales of process equipment & technology to petrochemical, pharmaceutical and food industries in Central Europe for Vekamaf Holland, a Rotterdam based sales office for machine & apparatus manufacturers.

Alex holds a master degree in Mechanical Engineering from Technical University of Delft, The Netherlands.